JackpotJoy Bingo, an online bingo site recently announced that it has appointed a new advertising agency for its famous online bingo product. After facing a number of tough competitors which included its rivals, Campbell Lace Beta won the profitable contract of one of UK’s most popular bingo site.
Gamesys Group who owns JackpotJoy Bingo and Campbell Lace Beta are going to take over the integrated advertising account for the online bingo website. The duo will mainly be focusing on raising the amount of business at the online bingo site. Campbell Lace Beta will be trying to create an ad campaign that will encourage new players to play bingo games on the site and persuade current members to stay loyal to the site.
Recently, JackpotJoy Bingo, which was launched in 2002, had a huge celebration after completing seven years in the online bingo industry. JackpotJoy Bingo is without a doubt one of UK’s top online bingo site and each year pays out over £75 million to bingo players. The seventh birthday celebrations saw the online bingo site give away extravagant prizes which included brand new cars, entertainment systems and cash jackpots.
The celebrations obtained huge brand mileage for the online bingo site and saw a number of players taking part in the promotions. This is the second huge deal Campbell Lace Beta has signed, with the first being a contract with Thomas Cook.
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