Costa Bingo Welcomes a Scary New Face

If you haven’t swung by Costa Bingo for a while, you might not have seen that there’s a new face at the site. However, you may well have seen the brand’s latest ad campaign, which is said to have cost a cool £12m. Ex-Spice Girl, Mel B, has joined forces with Sunny – the site’s cartoon, sunshine mascot – and in a cheeky play-on-words, Costa’s new tagline is “jackpots so big, it’s scary” in a reference to Mel’s former Scary Spice moniker.

The 38-year-old singer stars in the advertising campaign as a giant among the nation’s capital, strutting through the streets of London while horrified onlookers flee in terror. As she passes by the familiar landmarks of The Gherkin and The Tower of London, Mel sits down with her tablet device to play at Costa Bingo, telling viewers, “If you think I’m massive, get a load of this jackpot”.

When asked by the Mail Online how she felt about being the new face of the brand, Mel told them that bingo was part of community life while she was growing up in her hometown of Leeds. She added that while she loves performing to massive crowds, she’s never been a caller, so she’s looking forward to “being part of the Costa Bingo fun”.

The singing star and America’s Got Talent judge has been given a warm welcome at Costa Bingo, with the site even creating her very own “Mel’s Corner’, which you can find on the promotions page. She’s also brought with her a whole host of new promotions and games, such as Mel’s Diamond Chase, where funded roomies can play for free daily for the chance to win Diamonds. There’s also Mel’s Lucky Dip – a brand-new room full of mystery prizes and surprise games where tickets cost from free to 5p. In the Mel’s Bonanza rooms, there’s more than £8,000 of guaranteed jackpots up for grabs every single week.

Even Costa’s jackpots have been renamed in Mel B’s honour, so you can now see exactly what you’re playing for by visiting the ‘Scary Jackpots’ tab within the promotions section.

Finally, an exciting new promotion called Hollywood Highlife has also been launched to celebrate the new face of the site. If you would like to win a seven-night stay in Hollywood or a home entertainment package that’s fit for a star, hot-foot it down to Costa Bingo to join in the fun.