Virgin Bingo Launch New TV Advert
Virgin Bingo as you may know from one of our previous articles has been pulling out all the stops lately and has recently launched a new promotion where online bingo players can now enjoy two hours of free bingo every single day until Sunday the 6th of June. To coincide with this new promotion Virgin Bingo have also launched a brand new TV advert.
Ricardo Is Back…..
Yes that right ladies and gentlemen everyone’s favourite talking, singing and dancing Jalapeno is back. If you haven’t heard of Ricardo before he is a cartoon Red Jalapeno chilli pepper styled to look like Richard Branson who of course is the owner and founder of the Virgin brand. The new 30 second advert shows Ricardo is looking hotter than ever in his very stylish aviator sunglasses, this time though Ricardo is singing at a Stadium promoting the Virgin Bingo site’s two sessions of free bingo and he also has his very own female green Jalapeno backing singers and male Jalapeno band.
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New Ricardo Ad to Air during Daytime TV
Virgin Bingo decided to bring back Ricardo in another TV advert due to his popularity which led to them having a 100% increase in new player registrations on the back of the first advert when it was originally aired in October 2009. Virgin Bingo decided to air the new advert during daytime telly shows so keep your eyes peeled and you might just catch a glimpse of Ricardo.
The CEO of Virgin Games Simon Burridge has said: “We are really excited about the reaction we have had from the first airing of the Ricardo adverts. Virgin Bingo is at the heart of our growth strategy for 2010, and the initial response to the advertising indicates that it makes absolute sense for TV to play a significant part in our campaign”
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