Television broadcaster Five has declared that they will run a programme called The Free Bingo Show. This show will be aired every day on the internet.
Five is traditionally linked with online casino games. However, they have now expanded their arena to online bingo games. They have included bingo games in collaboration with PartGaming.
The Free Bingo Show will be aired on weekday mornings for one hour from 11am to 12pm. This show will have games along with cash prices. As the name says, all the games on The Free Bingo Show will be free for all players.
Head of Digital Media at Five, Mr. Jonathan Lewis said that businesses need to expand their revenue streams as business models underpinning commercial TV are changing.
Including online bingo games along with casino services is an example of how Five is broadening their revenue beyond the traditional means.
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