Online bingo sites advertise heavily
It has been rumoured that the previous year’s total cost for ad campaigns for the biggest online bingo sites was £7m.
As the number of players for online bingo keeps growing, we can see new ads popping up on our TV screens. These ads are done to promote the biggest online bingo sites. The competition is also growing fiercely because there are 230 websites in the UK. All these sites are vying for new players 365 days a year.
The advertising campaigns mention the various sign-up bonuses offered to new players. They also mention the features the site hosts. This has given rise to another competition known as sign-up wars.
The investigating team at Nielsen Media Research studied the situation and found out the amount that is spent on advertising on bingo sites. During the examination it was found that Foxy Bingo spent £2.25m on TV campaigns. Last year it was the company that spent the most on advertising campaigns. Tombolabingo.co.uk ranked second on the list of highest spending advertisers.
