The people behind the advertising at Ladbrokes Bingo must be stunned at the latest development with their advertisements. It seems that the new advertising campaign has been pulled from the television airwaves by the Advertising Standards Authority.

All it took was one single complaint from a viewer and the advertisements fell under the review of the authority. This has taken the £500,000 advertising budget for these ads and rendered them useless. The advertisements were the creation of M&C Saatchi, which is one of the, if not the, top advertising agency.

When the ASA conducted their investigation of the advertisements, it was found that they were portraying gambling in a context of toughness which was linked to recklessness. There were three new advertisements scheduled to be a part of the new campaign. All three advertisements were banned in this recent ruling.

The advertisements were to feature three different thrill seekers all looking for a new thrill and ending up with online bingo. The first of the three thrill seekers is found tying meat around his belt and jumping into shark infested waters. The second thrill seeker is climbing a rock with his hands and feet bound and blindfolded, making his way up the face of the rock with his chin. And the third and final thrill seeker is seen jumping out of an airplane with a bag of crisps to parachute to safety. The point of each of the advertisements was that the thrill seekers found more excitement playing online bingo than any of these pursuits.

Ladbrokes is quoted as supporting the code of practice but believes that the pulling of their advertisements is a case of political correctness that has gone too far. They further believe that the advertisements are intended to be funny and that any consumer watching would understand the ridiculous nature of the situations.

Ladbrokes Bingo is certainly going to have to work harder to make up the loss to their advertising budget and the loss of the three advertisements is a big blow to the advertising campaign of the online bingo site. Online bingo remains to be one of the biggest forms of entertainment currently available online.

If you haven’t had a chance to check out Ladbrokes Bingo yet, it’s an exciting and fun site for you to get started with your online bingo playing. Of course, it might not challenge jumping out of an airplane with nothing between you and the ground but a bag of crisps, but its right up there.