Brits Bingo launched a short while ago (March 2011) and from the off they have set out quite clearly the market that they are aiming at – of course the UK online bingo market.

There is nothing hidden about their target demographic and this obviously includes reality TV viewers too – that is if the two stars that they have commissioned to help push the site along (Gavin Henson and Katya Virshilas hot from their stint on the Strictly Come Dancing TV show) are anything to go by.

The home page is – yes you’ve guessed it, themed in shades of red, white and blue with a Union Jack emblazoned, crown wearing bingo ball.Instantly on arriving at the home page, new players will see the free games available – and there are seven of the beggars to choose from EVERY DAY in the £1,000-A-Day Cash Giveaway!

The great thing about these free bingo games is that they have some totally amazing jackpots …… and all of them are guaranteed ones too! The jackpots range from £100 to £300, so pretty generous stuff! The sign up is relatively easy to complete with all the usual questions needing answers; name, address, user name, password, bank details, shoe size …… no we jest, you don’t need to add your shoe size really.

Once signed up new Brits Bingo account holders will get the standard free pound (which is available across the network) to try out the games, but to be honest if you have played other Dragonfish sites then you will know exactly what to expect – there really are no surprises. If this is the case then you may as well cut out the middleman and go straight to the deposit option. We like the Brits Bingo Deposit Calculator featured on the home page; this provides immediate clarification of how much deposit bonus you will receive in the event of that all important first deposit. Just key in the amount you have budgeted for and then hit the red ‘calculate bonus’ button and the total amount available to play bingo with, will instantly be revealed. Players will receive a really very generous 300% cash match on a first deposit.
Once a Brits Bingo member you will want to start playing games. These are varied from the standard 90 ball and 75 ball bingo games to the instant games, there is something to appeal to all players. The lobby has a great look, which includes images of Gavin and Katya to make you feel right at home. Gavin and Katya are also still peering at you when you choose your bingo room too – so if you are not a big fan of either then you might want to play elsewhere (however this is only really likely to affect the likes of Charlotte Church and her family!).

Brits Bingo Players will have the opportunity to do some gift giving to other roomies and to join in the attractive loyalty program that operates at the site. The BFF Club (or Bingo Friends Forever Club) has three levels of loyalty the BFF Pink, BFF Gold and BFF Platinum all of which provide players with many advantages; depending on level achieved these include enhanced benefits, bingo rooms and exclusive promotions. Note to Brits Bingo – please sort out the font on the Loyalty Points table on the BFF page because for players with any form of visual impairment, the details are not clear. Other than that small point we can’t see much wrong with Brits Bingo – but don’t take our word for it, have a little dabble yourself and see what you think !

Deposit methods:
Credit and debit cards, paysafecard, neteller, Ukash

Software:
Dragonfish (888 Holdings / Globalcom)

Customer Service:
Live help in chat
Tel: 08000 516 412 (UK toll free number)
Online email form
Email: help@bingosupport.org

License:
Licensed in Gibraltar to Cassava Enterprises

Game Functionality
Playing the bingo games is so simple, there are really no hidden difficulties so this is a site suitable for all skill levels. Should you want to get a more personal feel to the gameplay in the bingo rooms then selecting ‘options’ at the top right of the play window will launch a pop up box which will provide the small amount of ingame personal options available. These include turning on or off sorting cards, autodaub, showing players leave or enter the chat room and showing gifts.

Guaranteed jackpots / monthly offers
Daily guaranteed jackpots available from £50 to £1500 – see jackpots tab for more info.
Variety of promotions available each month

Sign up and deposit bonuses
Free £1 bingo bonus for new players – no deposit required
Players are given a 300% first deposit bonus
50% reload bonus for further deposits of £20 to £100

Games available
75 ball bingo, 90 ball bingo, slots, poker, instant games, team bingo, table games