A Look at the Latest Ad from Winkbingo.com
For the last couple of weeks the latest Wink Bingo ad has been running on televisions all across the UK. It first made an appearance on television on March 14th and it is a little bit different than the ads that we are used to from Wink Bingo.
The latest ads from Wink Bingo have been centering their attention on the good experience that you can have with Wink Bingo and how online bingo is a fun time for everyone who plays. The ads for the site have tried to make a connection between the good experience of playing online bingo and the name Wink Bingo. The new ads certainly have made this case nicely.
Usually the ads for Wink Bingo let the viewer know about the latest games and promotions that are happening on the site. The new ads have decided to turn their attention to the fun that can be had by playing on the site. To show viewers how much fun can be had by playing on Wink Bingo, the creators of the ad decided to use a bingo player who ends up dancing like Fred Astaire in Royal Wedding. The female bingo player is dancing in the same way as Fred Astaire as she dances her way up the walls and on to the ceiling in the room. The image is designed to show how much fun can be had if you play bingo on Wink Bingo.
The dancer in the ad is Jenny Dale and she is well suited to the role of the dancing bingo player. Her moves are fabulously done and the whole sequence was choreographed by Stephen Mears. An accomplished choreographer of television commercials and music videos, Mr. Mears perfectly captured the fun atmosphere that the ad is trying to convey.
The creators of the ad decided to go even further with the ad and create a set that rotates for the dance sequence. This is different than the usual green screen that is used in these types of ads. This was done to give the ad a real feeling that couldn’t be conveyed in the usual way. Artem, a special effects company, was brought in to design the rotating set that is complete with every detail you might expect to see in an ordinary sitting room.
The ad was filmed using a Red camera and a 35mm to get the right look to the film. The decision was made to attach the camera and all the equipment to the rotating set to get the right angle for the shots. This was done to give a more realistic view when the shots were made of the dancer on the walls and ceiling of the room.
The new commercial depicts the female player, playing online bingo on Wink Bingo and then winning a game. To celebrate her win, the player begins dancing around the room. The player is displaying all the joy and happiness that a player would feel when winning a game of online bingo with Wink.
The ad will be playing until June of this year so be sure to catch this brand new ad from Wink Bingo. This is a great way to showcase the fun that can be had when you play bingo on Wink Bingo.
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