UK Bingo enlarges market offering

One of the white label online Bingo sites is set to reveal a sequence of new advertising efforts specially designed to help them reach both new and existing players. This will also help them to cement their place in the UK online Bingo market.

Firstly, they will be utilising an innovative SMS based scheme to send balance alerts and other advertising messages to their existing users. Secondly, they will be introducing a time restricted special sign-up bonus on a mutual network.

Online Bingo is one of the fastest emerging sectors of the online gaming industry in the UK. According to numbers obtained from industry insiders, it is worth more than £600 million per annum.

One of the most important aspects in the current development is the emergence of traditional offline brands that has made it harder for white label operators to compete against.

Michael Brady, the CEO of Business Betting LTD, a company supporting UK Bingo believes that white label operators will need to focus on new and revolutionary ways of marketing to draw patrons away from the bigger brands.