Costa bingo introduces new loyalty programme

In order to ensure customer loyalty towards their company/brand name, businesses the world over have special loyalty programmes. This ensures that the customer chooses only that specific brand name. Bingo operators in the UK are now realising the importance of loyalty programmes and are offering them to their customers in a bid to maintain their regular customer base. Bingo operators such as Virgin Bingo and Posh Bingo have always pushed their customer loyalty programmes in a number of ways. These include regular discounts, prizes, cash vouchers and more.

The latest bingo operator offering loyalty rewards is Costa Bingo. In a three tiered loyalty level initiative, Costa Bingo will evaluate the level of loyalty of its customers, based on their interactions with the site.

The three levels of loyalty on the website include gold, silver and bronze. Each level of loyalty has different schemes and will entail similar incentives based on the regularity and amount of money deposited in the bingo accounts.

The gold player jackpots are for players who deposit any more than £1000 in their bingo accounts. Additionally they will be eligible only if they have played on the bingo website in the last 4 days. Similarly, there are conditions for the silver and bronze level as well.